Tuesday, June 26, 2012

Nike "Voices" Advertisement

I don't get it how people of the past could discriminate against women playing sports. Our society has grown meteorically from the days when women were not allowed in track events longer than 800m. Nowadays, female sports stars are just as big as their male counterparts. Case in point are the Grand Slam tennis tournaments, where the women's prizes have been upgraded to the same level as the men's event. 


I just love the new Nike "Voices" advertisement. It features pioneers of women's sports like Joan Benoit Samuelson, Lisa Leslie, Diana Tauresi, and Marlen Esparaza "directly addressing the viewer about their own experiences with gender discrimination." Leslie and Tauresi are established basketball stars, while Esparaza is an amateur boxer. Benoit-Samuelson won the first ever women's Olympic marathon at the 1984 Los Angeles Olympics.


As a sportsman myself I find sportswomen naturally attractive. There is something inherently beautiful seeing a female sprint hurdler skim over those ten flights of hurdles with grace, or watching a female tennis star trade ground strokes with an equally fierce competitor.

Our world today is not perfect. There are still places in the world where women are treated as second-class citizens, with their basic rights trampled. Although there are still sports which prohibit the Olympic participation of the fairer sex, those disciplines remain the minority.

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